SAS and VisitSweden launch LGBT social media campaign

SAS Scandinavian Airlines is hoping to host the world‟s first same-sex wedding in the air onboard an Airbus A340 between Stockholm and New York on December 6 this year. To find the couples, the airline today launched its first major social media campaign, Love is in the air, which is aimed at the LGBT (Lesbian, Gay, Bisexual and Transgender) market.

For the US LGBT market, SAS has partnered up with VisitSweden and Stockholm Gay&Lesbian Network to offer one lucky couple the chance to win an unforgettable wedding and honeymoon package to Sweden, including Business class flights with SAS to Sweden, two nights‟ accommodation at the world-renowned ICEHOTEL, where the couple will get married, three nights‟ accommodation at Hotel Skeppsholmen in Stockholm and a VIP Stockholm package organized by the Stockholm Visitors Board. This competition is only open to US-based residents, whilst the European-based winners will win a trip to New York and Los Angeles, as well as be the first to marry in what we hope will be the first same-sex weddings onboard a commercial flight.

At www.flysas.com/us/love couples can create a profile and upload either a video or photos along with a presentation, which others can then vote on. For the best chance to win, couples are recommended to share their profile with as many friends as possible via various social media sites such as Facebook, Twitter and YouTube, in order to increase the number of votes. The US couple with the most votes will win the fantastic wedding and honeymoon package to Sweden.

“Airlines, including SAS, have organized weddings onboard flights for decades, but we are proud to be the first in the world to organize same-sex weddings in the air. SAS is the national airline of three of the world‟s most liberal and progressive countries in the world, especially when it comes to LGBT rights, so we feel this is a natural celebration of love,” says Robin Kamark, Chief Commercial Officer, SAS.

For the world-unique flight on December 6, SAS will turn a part of its Stockholm lounge into a wedding lounge and one of the Business class cabins onboard SK903 on December 6 will be made into an exclusive wedding cabin.
To enter a profile or view other couples, please go to www.flysas.com/us/love.

For more information, please contact:
Anders Lindström, PR Director, Scandinavian Airlines
Tel: +46 797 3994; anders.lindstrom@sas.se
Annika Benjes, Director Public Relations, VisitSweden Tel: 212 885 9762; annika.benjes@visitsweden.com
Magnus Lindbergh, LGBT Marketing, VisitSweden
Tel: 646 226 3588; magnus.lindbergh@visitsweden.com