Do you spend more time shopping for flights than actually flying?

With the vast number of options and constantly moving ticket prices, many travelers spend long hours looking for the perfect combination of flight time and total cost.
In fact, a new survey conducted by a division of the IBM Corporation found that some passengers actually spend more time choosing the right flight than actually flying.

Of more than 2,000 business and leisure travelers surveyed in the study, nearly 20 percent spent at least five hours shopping for and booking a flight. While business travelers typically purchased their tickets faster, nearly 40 percent of them spent at least two hours on the total process, according to the survey.

"There is now so much content and big data that people have to shop and shop and shop," said Brian O'Rourke, global airline leader for IBM's Global Business Services.
The survey also found that 57 percent of travelers can pinpoint differences in service between airlines, but only 41 percent would pay more to fly on their favorite airline.